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2010 Mobile Payments — Crossing the Chasm: Industry Models Battle to Bridge the Gap
Javelin Strategy & Research, May 2010, Pages: 42
The growth of mobile payments in the U.S. has stalled largely because the market’s diverse stakeholders have been unable to build compatible business models. This has further slowed the integration of supporting technologies such as NFC (Near Field Communication) into handsets and has delayed merchant adoption of acceptance devices. However, while many market participants are struggling to achieve dominance in market share and revenues, the threat of losing out to alternatives continues to grow. Mobile payments are poised to move rapidly ahead if stakeholders can identify and shape the right business models, technologies, consumer perceptions, and experiences to support growth. This report explores evolutionary paths that will propel mobile payments, delivering both near-term and long-term market value.
Primary Questions
- How is the mobile payments market evolving, and what will drive acceleration in the market?
- What are the likely scenarios for market evolution, and what are the strengths and weaknesses of these options?
- What key mobile payments initiatives are available in the market today?
- What level of readiness do consumers show for mobile payments?
- What should market participants be doing now and why?
- How can stakeholders monetize investments in mobile payments technology?
Methodology
The consumer data in this report is based on data collected online from:
- A random-sample panel of 3,294 consumers collected in November 2009, with an overall margin of sampling error of ±1.71 percentage points at the 95% confidence level.
- A random-sample panel of 3,000 consumers with mobile devices collected in July 2009, with an overall margin of sampling error of ±1.79 percentage points at the 95% confidence level.
- A random-sample panel of 5,211 consumers collected in March 2010, with an overall margin of sampling error of ±1.36 percentage points at the 95% confidence level.
The surveys targeted respondents based on representative proportions of gender, age, and income compared to the overall U.S. online population.
This report also includes results drawn from Javelin’s 2009 Mobile Banking Scorecard report, which used phone-based mystery shopper investigations, as well as Javelin’s review of websites for the financial institutions included in the study.
The data was collected from July to September 2009.
Rounding (in the underlying numbers) in the figures included in this report accounts for the slight differences in totals.
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