Soup Market - Market Report 2009
Key Note Publications Ltd, April 2009, Pages: 98
This report estimates that the UK soup market was worth £465m at retail selling prices (rsp) in 2008 — an 8.9% increase on the figure for 2007 and 12.3% higher than the value for 2004. The sharp rise in the market's value in 2008 resulted from a number of factors, including increases in raw-material costs, the poor summer weather (which boosted demand for soup), product innovations, and continued advertising and promotional activity.
The three main sectors considered in this Market Report are wet ambient soup, fresh chilled soup and dry soup. Sales of wet ambient soup, the largest sector, were re-energised in 2008 by the introduction of a range of new products from the leading suppliers. The second-largest sector, fresh chilled soup, demonstrated the fastest growth between 2004 and 2008, due in part to the product's healthy image. Dry soup is the smallest sector of the market and has suffered in recent years from the switch by consumers to alternative formats, such as chilled soup.
Although the economic recession is having a significant impact on the retail sector, food sales appear to be holding up reasonably well. In line with this trend, the recession's impact on the soup market is not expected to be too severe. Some categories of soup may even benefit from the downturn, due to their relatively low price. Other categories, such as premium-priced lines, may be more exposed to tightened consumer spending.
The soup market continues to attract major new entrants. In 2008, for instance, the Green Giant food brand entered the UK soup market for the first time, with an ambient range in pouches. On the downside, some new launches have failed to produce the expected results. Heinz, for example, pulled its Farmers' Market range of chilled soups from the shops just 18 months after it was launched in 2007.
The authors forecast that the total UK soup market will show further growth in 2009, driven by various factors, including food price inflation and the ongoing introduction of new varieties of soup. The position of soup as part of the staple diets of many people, its relatively low price and its appeal during periods of economic recession should also help to sustain demand.
Executive Summary
1. Market Definition
REPORT COVERAGE
MARKET SECTORS
Wet Ambient Soup
Fresh Chilled Soup
Dry Soup
MARKET TRENDS
Impact of the Recession
Trading Conditions Remain Challenging
Brands Continue to Advertise
High Salt Levels in Soup Still a Concern
ECONOMIC TRENDS
Gross Domestic Product
Table 1.1: UK Gross Domestic Product at Current and
Annual Chain-Linked Prices (£m), 2004-2008
Population
Table 1.2: UK Resident Population Estimates
by Sex (000), Mid-Years 2004-2008
Inflation
Table 1.3: UK Rate of Inflation (%), 2004-2008
Unemployment
Table 1.4: Actual Number of Unemployed Persons
in the UK (million), 2004-2008
Household Disposable Income
Table 1.5: UK Household Disposable Income
per Capita (£), 2004-2008
MARKET POSITION
The UK
Table 1.6: Expenditure on Soup as a Proportion of Total Household Expenditure
on Food and Non-Alcoholic Beverages in the UK (£m at rsp and %), 2004-2008
Overseas
2. Market Size
THE TOTAL MARKET
Table 2.1: The UK Soup Market by Sector by Value
at Current Prices (£m at rsp and %), 2004-2008
Figure 2.1: The UK Soup Market by Sector by Value
at Current Prices (£m at rsp), 2004-2008
BY MARKET SECTOR
Wet Ambient Soup
Table 2.2: The UK Market for Wet Ambient Soup by Value
at Current Prices (£m at rsp and %), 2004-2008
Table 2.3: The UK Market for Wet Ambient Soup by Product Type
by Value at Current Prices (£m at rsp and %), 2008
Fresh Chilled Soup
Table 2.4: The UK Market for Fresh Chilled Soup by Value
at Current Prices (£m at rsp and %), 2004-2008
Dry Soup
Table 2.5: The UK Market for Dry Soup by Value
at Current Prices (£m at rsp and %), 2004-2008
Table 2.6: The UK Market for Dry Soup by Product Type
by Value at Current Prices (£m at rsp and %), 2008
3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Soup by Turnover Sizeband (£000), 2004-2008
EMPLOYMENT
Table 3.2: Number of People Employed by UK Companies Engaged in
the Manufacture of Soup (000), 2004-2008
Table 3.3: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Soup by Employment Sizeband (number and %), 2008
REGIONAL VARIATIONS IN THE MARKETPLACE
Table 3.4: Number of Local Units in VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Soup by Government Office Region (number and %), 2008
DISTRIBUTION
Table 3.5: The Leading Supermarket Chains by Share of the Total
UK Grocery Market (%), 12 Weeks Ending 25th January 2009
HOW ROBUST IS THE MARKET?
Table 3.6: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Soup by Age of Business (number and %), 2008
LEGISLATION
Food Safety Act 1990
Other Food Legislation
Labour-Related Legislation
KEY TRADE ASSOCIATIONS
Canned Food UK
Chilled Food Association
Food and Drink Federation
Food Processors Association
4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Associated British Foods PLC
Baxters Food Group Ltd
Daniels Chilled Foods Ltd
HJ Heinz Company Ltd
Mars Incorporated
Premier Foods PLC
Symington’s Ltd
Unilever Bestfoods UK Ltd
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Main Media Advertising
Table 4.1: Main Media Advertising Expenditure on Soup by Sector
and Brand (£000), Years Ending September 2006, 2007 and 2008
Exhibitions
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
CONSUMER PENETRATION
Table 6.1: Consumer Penetration of Fresh Soup and Soup in Cartons and Pouches
in the Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2008
By Frequency of Consumption
Table 6.2: Consumer Penetration of Fresh Soup and Soup in Cartons and Pouches
in the Last 12 Months by Frequency of Consumption (% of adults), 2008
Fresh Soup
Table 6.3: Consumer Penetration of Fresh Soup in the Last 12 Months
by Frequency of Consumption by Sex, Age, Social Grade and Region
(% of adults), 2008
Soup in Cartons and Pouches
Table 6.4: Consumer Penetration of Soup in Cartons and Pouches
in the Last 12 Months by Frequency of Consumption by Sex, Age,
Social Grade and Region (% of adults), 2008
CONSUMER PROFILE
Table 6.5: Profile of Consumers of Fresh Soup and Soup in Cartons and Pouches
in the Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2008
By Frequency of Consumption
Fresh Soup
Table 6.6: Profile of Consumers of Fresh Soup in the Last 12 Months
by Frequency of Consumption by Sex, Age, Social Grade and Region
(% of adults), 2008
Soup in Cartons and Pouches
Table 6.7: Profile of Consumers of Soup in Cartons and Pouches
in the Last 12 Months by Frequency of Consumption by Sex, Age,
Social Grade and Region (% of adults), 2008
7. Current Issues
POLITICAL DEVELOPMENTS
Food Policy and Food Issues in the UK
Shark-Fin Soup
HEALTH ISSUES
‘Hidden’ Salt in Soup Can Increase the Risk of Cancer
PRICE TRENDS
Discount Lines
Food Price Inflation Remains High
PRODUCT DEVELOPMENTS
Green Giant Enters Soup Market
Campbell’s Rebrands to Batchelors
LEGISLATION
Temporary Workers Directive
CORPORATE ACTIVITY
Associated British Foods PLC
Bakkavör Group
Baxters Food Group Ltd
HJ Heinz Company Ltd
Premier Foods PLC
TECHNOLOGY
Shelf Life for Chilled Products Could Be Extended
THE ENVIRONMENT
8. The Global Market
GLOBAL MARKET VALUE
Table 8.1: The Global Soup Market by Region by Value
at Current Prices ($bn at rsp), 2004-2008
THE US MARKET
THE EUROPEAN MARKET
THE ASIAN MARKET
9. Forecasts
THE ECONOMY
Gross Domestic Product
Table 9.1: Forecast Growth in UK Gross Domestic Product
in Real Terms (%), 2009-2013
Population
Table 9.2: Forecast UK Resident Population
by Sex (000), Mid-Years 2009-2013
Inflation
Table 9.3: Forecast UK Rate of Inflation (%), 2009-2013
Unemployment
Table 9.4: Forecast Actual Number of Unemployed Persons
in the UK (million), 2009-2013
FORECASTS 2009 TO 2013
Table 9.5: The Forecast UK Soup Market by Sector by Value
at Current Prices (£m at rsp and %), 2009-2013
MARKET GROWTH
Figure 9.1: The UK Soup Market by Value
at Current Prices (£m at rsp), 2004-2013
FUTURE TRENDS
Impact of the Recession on Demand for Soup
New Soup Niches Likely to Emerge
Less Salt in Soups
Consolidation in the Soup Market
10. Company Profiles
Associated British Foods PLC
Baxters Food Group Ltd
Daniels Chilled Foods Ltd
HJ Heinz Company Ltd
Premier Foods PLC
Symington’s Ltd
Unilever Bestfoods UK Ltd
11. Further Sources
Associations
General Sources
Government Sources
Other Sources
Key Note Sources
Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region
- Associated British Foods PLC
- Baxters Food Group Ltd
- Daniels Chilled Foods Ltd
- HJ Heinz Company Ltd
- Premier Foods PLC
- Symington’s Ltd
- Unilever Bestfoods UK Ltd
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