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Latin American Unified Communications Solutions Market 2009
Frost & Sullivan, May 2010, Pages: 109
Despite adopting extensive marketing efforts for the past two years in the region, the sales of UC applications have not reached predicted levels. In fact, 2008 was year of high expectations regarding rates of penetration for these applications, and vendor’s capability to effectively promote the real benefits of UC applications to the end-user have been questioned.
- So far, vendors are interoperating with each other to increase adoption by the enterprise customer.
- Moreover, participants are aiming at creating awareness about the benefits of UC solutions to the growth of businesses. In addition, as a UC implementation strategy, vendors are using IP telephony migration as an entry point for sales, especially in Latin America.
- Nevertheless, as this happens, customers are likely to increase their demand for these technologies.
- In addition, recent global economic recession can be viewed as an opportunity for vendors to drive sales of tools that will increase end-user efficiency, collaboration, mobility, cut costs, among other benefits highly demanded by customers.
This study covers the state of the Latin American unified communications market, analyzing drivers and restraints for growth, industry challenges, technology trends, pricing, distribution, demand and geographical trends. Afterwards, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2008 with forecasts running through 2014. Further, the total UC market is divided into eight applications including unified clients, videoconferencing end-points, IP telephony, and others. Detailed analysis of five Latin American subregions is included.
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