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South African Market for Animal Feeds and Additives
Frost & Sullivan, Nov 2009, Pages: 113
Research was carried out to provide a comprehensive analysis of the South African market for animal feeds and determine the market trends for the major segments, including poultry, beef and dairy, equine, ostriches, aquaculture, sheep and goats, and others. An analysis of the market structure, as well as an evaluation of the opportunities, drivers and restraints for animal feed and additive suppliers, manufacturers and distributors in the total and segmented market was provided. Additional analysis was provided through strategic recommendations and conclusions, as well as a relevant discussion on the challenges and opportunities that have affected the animal feeds market due to the economic recession.
This Frost & Sullivan research service titled South African Market for Animal Feeds and Additives provides an analysis of the total South African animal feeds and additives market along with an analysis of all the product segments. This research service includes strategic recommendations for all market participants as well as provides market forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following animal markets: cattle/livestock, poultry, swine and miscellaneous segments such as companion animals, horses, ostriches and aquaculture.
Market Overview
Continued Consumer Demand for Dietary Protein Spurs Growth in the South African Animal Feeds and Additives Market
The increasing consumption of protein by consumers is driving growth in the South African animal feeds and additives market, particularly in the poultry market. The South African Government promotes the agricultural sector as it contributes to 5 per cent of the country’s gross domestic product (GDP) and employs 60 per cent of the workforce. The poultry industry is expected to experience considerable growth due to the favourable change in consumers’ perception of poultry as an affordable protein.
“There is mounting pressure on governments and farmers to increase protein consumption as a part of the millennium development goals,” says the analyst of this research. “Although the animal feeds and additives market in South Africa is in the mature stage of development, the increase in protein consumption is anticipated to drive this market at a growth rate of 4.4 per cent, until 2015.”
Regulations to Maintain Product Quality with Affordable Costs to Farmers to Help Achieve Product Loyalty from Customers
A major restraint for this market is the escalating price of raw materials such as wheat, maize and sunflower. “Expensive raw materials and high input costs are a major issue in the animal feeds and additives market in South Africa, often resulting in consumers and farmers changing product brands,” explains the analyst. “Furthermore, a rise in imported additives and feeds from China and India are making the market fiercely competitive.”
Governments will play a pivotal role in protecting the local market through stringent regulations and trade policies. Additionally, animal feed and additive manufacturers should provide value addition to customers to enable strong client relationships and make it less likely for farmers to change brands. “Animal feed and additive suppliers and industry regulators such as the Animal Feed Manufacturers Association (AFMA) should ensure that product quality and reliability are sustained, while continuing to maintain a reasonable cost to farmers as well as a good client relationship,” concludes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Cattle/livestock
- Poultry
- Swine
- Miscellaneous (companion animals, horses, ostriches and aquaculture)
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