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Western Europe Respiratory Protective Equipment Markets
Frost & Sullivan, Dec 2009, Pages: 164
This research provides a detailed analysis of the Western European respiratory protective equipments market which indepth analysis on the various market scenarios, market forces, trends prevailing and the market analysis of all the regions in Western Europe. The markets covered range from disposable masks, re-usable half face masks, re-usable full face masks, PAPR, SCBA, airline, escape-only equipments, integrated systems.
This Frost & Sullivan research service titled Western Europe Respiratory Protective Equipment Markets examines the western European market for respiratory protective equipment and presents a comprehensive assessment in terms of geographic region. This research service identifies and discusses regional trends from 2005 to 2015, with 2008 as the base year. It also discusses the key challenges prevailing in this industry, along with the driving and restraining factors. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: disposable masks, reusable half facemasks, reusable full-face masks, powered air-purifying respirators (PAPR), self-contained breathing apparatus (SCBA), airline equipment, escape-only equipment and integrated systems.
Market Overview
Increasing Terrorism and Risk of Pandemics Continue to Spur Growth in the Western European Respiratory Protective Equipment Markets, Despite the Economic Slowdown
Although the respiratory protective equipment (RPE) market is a mature one, products with integrated personal protective equipment (PPE) are still expected to prove their worth in the long term. RPE has a high demand for combating bio terrorism and in areas with high-risk industries. Despite the array of innovations in the RPE market, manufacturers prefer to garner their presence in the mass market such as disposable masks, which will have a greater demand due to the increasing risk of pandemics, rather than focus on specialised markets – such as escape equipment – that could be tough for new market entrants to penetrate.
“Disposable masks are most commonly and frequently used for a multitude of purposes including safeguarding against pandemic diseases,” says the analyst of this research. “Being the largest segment in the RPE market, this upturn in demand has catapulted the disposable masks' sales to new heights.” The disposable masks market experienced a demand of more than 10 per cent despite the economic downturn, due to the current pandemic swine flu (H1N1) that has had its effect all over the world.
High Quality Products Coupled with Innovative Marketing and Selling Strategies are the Key to Success in the RPE Market
“Although, any company entering this market can manufacture disposable masks, innovative marketing and selling strategies will remain the critical deciding factors for their success amidst pioneering companies such as 3M,” explains the analyst. Cost is not a major challenge for the disposable masks market participants because on an average, there is only a marginal difference in the cost of products between all the brands. However, the main challenge lies in the customer's brand awareness. For instance, 3M with its widespread brand awareness is popular with customers. Therefore, a high quality product coupled with vigorous marketing and innovative selling strategies will do well, notwithstanding a mature market.
The RPE market, being a specialised one, tends to be comparatively less innovative than the hearing protection market. The customers want products that are easy to use and safe rather than style driven as in the eye protection market. For example, in the PAPR segment, original batteries were replaced with environmentally friendly ones, and the cylinders used in SCBA were lined with plastic, instead of aluminium, to give an unlimited life to them. Escape-only equipment users saw the advent of the telemetry system a few years ago after which nothing truly innovative has come to the market. “The primary focus of manufacturers is to deliver products that are comfortable and safe for the customers, with a secondary focus on innovation,” concludes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Disposable masks
- Reusable half face masks
- Reusable full face masks
- Powered air-purifying respirators (PAPR)
- Self-contained breathing apparatus (SCBA)
- Airline equipment
- Escape-only equipment
- Integrated systems
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