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Service Provider Transformation Update
Frost & Sullivan, March 2010, Pages: 56
This Frost & Sullivan research service titled Service Provider Transformation Update provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants.
Market Overview
Requirement for Quick and Effective Deployment of Services Pushes Service Provider Transformation
The need to expedite efficiency and introduce new services is driving service providers’ network transformation initiatives. Convergence of telecommunication networks is blurring the distinction between different kinds of services, including voice, video, data, Web 2.0 and multimedia services. Service providers are unleashing a wide range of services and incorporating multi-play services to increase customer loyalty and reduce subscriber churn rates. Fierce rivalry in the telecom environment makes the timely launch of services critical. A transformed network ensures faster implementation of services and a high degree of flexibility. “Network transformation service providers are striving to simplify their overall network architecture, moving from a vertical layered architecture to a horizontal layered one,” notes the analyst of this research service. “This confers the benefit of sharing network resources and common functionalities for the applications.” With a simplified and converged architecture, multiple services run on the common core, and these can be offered to consumers seamlessly across multiple accesses, which can include fixed and mobile services.
The two key factors stoking network transformation are cost savings and revenue enhancement. Fewer nodes are utilized due to standardization and Internet protocol (IP) technology, and less physical space is necessary. Completely new services such as IPTV/triple play and other converged services can be offered. As network stability is high priority, service providers are looking for standardized, multi-vendor, and multi-operator solutions that can help them keep their networks stable during the transformation process.
Effective Service Delivery Platform Key to Optimizing the Value of Transformed NGN Network For Subscribers
While transformation is underway, interoperation with legacy infrastructure is essential. Today, most telecom providers are at various stages of their network transformation process. Fixed mobile convergence (FMC) is happening with IP multimedia subsystem (IMS) deployments in core networks. IP-based switching and transportation has dramatically cut down cost for service providers as well as prices for consumers. IP-based network transformation has delivered the cutting edge for service providers. IP-based services with increasingly better quality of service (QOS) are being unveiled; however, IMS rollouts have been piecemeal, and the establishment of complete, end-to-end IMS services has not yet taken place. Major challenges for network transformation are technology standardization issues as well as the technical complexity of maintaining legacy and next-generation networks (NGN) infrastructure in the interim, Other issues adding to the complexity of network transformation are network security due to IP business models for launch of new services, changes in telecom regulations, and cost modeling for investments. NGN transformation is a long-drawn-out process for service providers that could extend up to 5 years or more, with multiple phases of transformation in terms of network migration, upgrade, and deployment.
Service providers must chalk out a well-planned migration path to achieve a smooth transition process, with minimum disruption to the current subscribers, timely launch of new services, and a lean business model to derive the maximum advantage from investments. A highly effective service delivery platform holds the key for optimizing the value of the transformed NGN network for subscribers. Service creation must be skillfully accomplished, and the platform must allow wide outreach to a large community of developers. For multi-play providers offering blended services, there is the need for seamless handover between different environments in the network, and standards for uninterrupted operation are necessary. Apart from this, interoperability between equipment of different vendors is crucial.
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