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West African Mobile Communications Market
Frost & Sullivan, Dec 2009, Pages: 146
The following research service provides a comprehensive analysis of the West African mobile communications market. It includes an analysis of market forces impacting on the market and key market developments and trends in selected West African Markets, the market size in terms of revenues and subscribers, a strategic analysis of operator strategies within the region, opportunities and industry best practices.
Research Overview
This Frost & Sullivan research service titled West African Mobile Communications Market provides an in-depth analysis of service offerings by network operators in the West African mobile communications market. This research service includes the analysis and forecast market trends until 2015. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: Nigeria, Ghana, Ivory Coast, Mali, Guinea Conakry and Senegal. The technologies covered in this research service are 2G (CDMA/TDMA/GSM), 2.5G (GPRS), 3G (CDMA 2000/WCDMA) and 4G (fully IP-based integrated system).
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Market Overview
Significant Growth Prospects and Rising Competition puts the West African Mobile Communications Market on an Upward Swing
West Africa is one of the most dynamic regions in sub-Saharan Africa, with common trends and similar characteristics that are evident within the region. For instance, the markets are increasingly opening up to competition and therefore, experiencing significant growth. This is driven by the operator network plans that have made mobile services widely available to more people. The limited presence of fixed-line infrastructure has created a favourable environment for mobile operators to thrive and capitalise on the growth prospects presented. “Fixed-line penetration in West Africa is considerably low at an average of about 2.0 per cent across the region because fixed-line communications services are usually provided through a government-owned incumbent, where the services tend to be limited, of poor quality and unreliable,” says the analyst of this research. “Mobile communications services are an attractive alternative to fixed-line communication services with a wider range of options and services.” Liberalisation policies and favourable regulatory conditions have encouraged the entry of new mobile operators with an extensive offering of products and services, targeted at different market segments.
However, the West African region is characterised by abject poverty and low disposable incomes, particularly in the rural areas. Hence, there is an increasing need for low-cost communication services. Further, the average revenue per user (ARPU) has been declining year-on-year due to price-based competition. Mobile operators face the challenge of finding alternative means of differentiating themselves in such a fiercely competitive environment. “In the midst of the global economic downturn, subscribers have been constrained to reduce spending on basic communication services,” explains the analyst. “This has exerted a downward pressure on mobile market revenues as well as profit margins, thereby slackening the market growth.”
The introduction of unified licensing regimes or global licenses operators has paved the way for operators to provide converged services. The emergence of advanced IP technology enables the provision of data, voice, broadcasting, fixed, and mobile services over one network and also creates opportunities for bundled service offerings. Consequently, operators are expanding their product portfolios and gradually positioning themselves as converged services providers, more in order to offset the decline in voice airtime sales, which has historically constituted the bulk of their revenues. “Operators are mitigating the decline in voice revenues due to price based competition by providing diversified product portfolios,” concludes the analyst. “Additionally, they should provide value-added service offerings targeted at different market segments to spur further growth.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Service Provider:
- Mobile operators
- Fixed-line operators
- Internet service providers
- Technologies
The following technologies are covered in this research:
- Third generation (3G)
- Wireless fidelity (Wi-Fi)
- Worldwide interoperability for microwave access (WiMAX)
- General packet radio service (GPRS)/enhanced data rate for global evolution (EDGE)
- High-speed packet access (HSPA)
- Wideband code division multiple access (WCDMA)
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