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Analysis of Selected Central African Mobile Communications Markets
Frost & Sullivan, Dec 2010, Pages: 146
This Frost & Sullivan research service titled Analysis of Selected Central African Mobile Communications Markets provides a detailed analysis of the industry’s challenges, market drivers and restraints, revenue and expenditure forecasting and competitive landscape. The market participants considered in this research service include network operators and vendors supplying network infrastructure components. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: code division multiple access (CDMA), global system for mobile communications (GSM), general packet radio service (GPRS), high-speed packet access (HSDPA) and wideband code division multiple access (WCDMA).
Market Overview
Greater Network Investments and Low-cost Handsets Drive Growth in the Central African Mobile Communications Market
The central African mobile communications market is in its growth stage. Central Africa is one of the wealthiest regions in sub-Saharan Africa and is expected to experience the maximum market competition and growth in the long term compared to other African regions. The region includes the following seven countries: Democratic Republic of Congo (DRC), Gabon, Cameroon, Equatorial Guinea, Chad, Congo and Sao Tomé et Principe. In 2008, DRC had the largest number of active mobile subscribers and revenues. The DRC, Central African Republic (CAR) and Chad are anticipated to experience strong growth over the next seven years by providing increasing network investments, continuous product innovation and reduced handset costs. 'The key market growth drivers include rising gross domestic product (GDP) growth rate, increasing demand for mobile money transfer services, and the reducing costs of handsets,' says the analyst of this research. 'As the central African region is characterised by consumers with low disposable income, the rising GDP growth rate indicate rising consumer spending in mobile communications, despite the low fixed-line network coverage, underdeveloped banking system and limited availability of existing low-cost handsets.'
With 19.65 million mobile subscribers currently and a penetration rate of approximately 20 per cent, the market is likely to experience significant growth based on increasing demand for mobile communications that is a substitute for low quality, fixed-line networks. The total number of subscribers is likely to reach 39.65 million by 2015, representing a compound annual growth rate (CAGR) of 10.41 per cent. Additionally, the launching of undersea cables and intense competition is expected to decrease the cost of telecommunications in the medium-to-long term, particularly boosting the demand for mobile Internet access.
Mobile Network Operators to Enhance Service Quality with Sustained Infrastructure Investment
The central African mobile communications market is ridden with challenges that constrain subscriber and revenue growth such as high tax rate on mobile services, lack of network rollout in rural areas and a dearth of demand for data services. 'The central African region imposed high tax charges on mobile services, the highest in Africa, limiting the demand for mobile communications due to the majority of low-income population,' explains the analyst. 'The lack of network coverage in rural areas with its large population restricts the expansion of the subscriber base and considering the economic slow-down, the lack of demand for data services from corporate clients restrains future revenue growth.'
Mobile network operators should improve the quality of services through continuous infrastructure investment such as call-switching capacity and develop innovative solutions such as mobile money transfer services. Additionally, they should initiate managed services through outsourcing non-core businesses such as network maintenances. These strategies will help in boosting the demand for mobile services, thereby stepping up subscriber and revenue growth.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Region:
- Cameroon
- Central African Republic (CAR)
- Sao Tomé et Principe
- Equatorial Guinea
- Democratic Republic of Congo (DRC)
- Chad
- Congo
- Gabon
Technologies
The following technologies are covered in this research:
- Code division multiple access (CDMA)
- Global system for mobile communications (GSM)
- General packet radio service (GPRS)
- High speed packet access (HSDPA)
- Wideband code division multiple access (WCDMA)
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