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African Transponder Market
Frost & Sullivan, Oct 2009, Pages: 91
This Frost & Sullivan research service titled African Transponder Market provides an in-depth look at the nature of various customer segments in the market and the services that they are likely to require within the next seven years. In this research, Frost & Sullivan's expert analysts thoroughly examine the following applications: video contribution, video distribution, occasional use TV, DTH/DBS services, Internet trunking, inter and intra-regional telephony, corporate networks and direct Internet access.
Market Overview
Opportunities Beckon Participants in the African Transponder Market
Until recently, the African transponder market had experienced a dearth in supply and an ever-increasing demand for what is considered a precious commodity. There are many instances of capacity on satellites being already fully sold before the satellites are even launched. A large portion of this has been ascribed to the broadcasting industry as many thought that this is likely to mean that there is a lot of capacity utilised for the event. While this is true, it is only reserved for occasional use TV (OUTV) and operators have long since planned for this eventuality. It is time for participants in the African transponder market to look at the considerable opportunities that wait beyond 2010.
“The demand for reliable connectivity has acted as a major market driver for the African transponder market,” notes the analyst of this research. “Although this is true of all vertical sectors, it is interesting to note that the requirement for corporate networks continues to increase.” Multinational companies have identified Africa as an important area for growth and this is reflected in the flow of Foreign Direct Investment (FDI) into the region. These companies list a reliable Internet connection as an absolute necessity and given that there is a lack of terrestrial infrastructure, satellite capacity is a must have.
Lack of Regulatory Harmonisation Creates Challenge
One of the greatest challenges facing the African transponder market is the lack of regulatory harmonisation. There are about four regional bodies that continue to work to improve this situation. However, the associated red tape does hamper further development and operators are challenged to work with regulators in this regard.
“Regulatory uncertainty and a lack of space in the C-band spectrum make it a challenging environment for operators,” explains the analyst. “Although the C-band is recognised as the most reliable satellite spectrum, it is also the most congested and as a result there is a growing tendency for operators to offer their clients services in the Ku-band, which comes with its own challenges.”
New operators have brought with them localised expertise at more favourable pricing levels and have, for the most part, been able to offer a very good quality of service. As a result, more established operators are challenged to differentiate through their high-quality offerings and their ability to lead industry innovation. “Price is the key competitive differentiator for satellite operators in Africa, as the market is price sensitive,” concludes the analyst. “Pricing is likely to remain a key area of concern and opportunity for differentiation over the long-term.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Application:
- Video contribution - Video distribution - Occasional use TV - DTH/DBS services - Internet trunking - Inter and Intra-regional telephony - Corporate networks - Direct Internet access
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