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Strategic Analysis of Eastern European Pumps Market

Frost & Sullivan, Dec 2009, Pages: 50


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This research analyses the current and future trends in the Eastern European pumps market. Analysis based on the different product types along with the various challenges, drivers and restraints and their impact on time scale have been discussed. The research also contains information on market share analysis and also discusses the impact of the recession on this market.

This Frost & Sullivan research service titled Strategic Analysis of Eastern European Pumps Market analyses the market for pumps in the eastern European region across different end-user sectors. This research service provides a complete analysis of the market and identifies the different areas of growth in terms of geography and products. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets by product type: centrifugal pumps and positive displacement pumps.

Market Overview

Suppliers to Expand their Geographical Presence to Make the Most of the Regional Market Conditions in the Eastern European Pumps Market

European Union (EU) accession is a key factor to attract investments and drive the short-term demand in the eastern European pumps market. With the major share of the stimulus package directed towards industrial and infrastructural development in the eastern European region, growth prospects of suppliers in this region are likely to witness a positive trend. As price and geographical presence are among the main competitive factors, suppliers should stay in close proximity of their customers to offer their products and services easily. “Manufacturing bases are moving to Eastern European nations with a particular focus on reducing production costs amidst challenging economic conditions,” says the analyst of this research. “This trend is due to the availability of inexpensive labour and demand for utility in Eastern Europe.” The need for energy-efficient pumps and an increased focus on life-cycle costs are likely to spur market growth in the long term. Ensuring regulatory compliance and increasing focus on lowering life cycle costs are expected to be the key factors for short-term sustainability and long-term growth.

However, accessibility and customer proximity are major problems for pump manufacturers in these regional markets. Following the economic slump, customer transition to these nations has amplified, impelling the pumps’ suppliers to realign their strategy. As these regional markets are more inclined towards price, higher levels of local competition hinder the chances of other pump suppliers in this market. Government instability considerably restrains the growth prospects of pump vendors across end users in this region. “Majority of projects in this region have been government-aided, particularly in the water and wastewater sector,” explains the analyst. “Change in government either delays or cancels the projects initiated, offering resistance to the growth of the pumps market.”

With EU accession driving the growth of the market in the short term, suppliers should position themselves in the regional markets through strategic partnerships or acquisitions. Additionally, greater focus on offering innovative and strategic services will be beneficial in the short term. “Intelligent pumps and services offer long-term potential,” concludes the analyst. “Increasing awareness enhances the probability of long-term success.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Product Type:

Centrifugal Pumps
- Single-stage Radial Flow Pumps
- Multi-stage Radial Flow Pumps
- Axial and Mixed Flow Pumps
- Submersible Pumps
- Seal less Pumps

Positive Displacement Pumps
- Rotary Pumps
- Reciprocating Pumps
- Peristaltic Pumps


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