PhoCusWright's The Thailand Online Travel Market
PhoCusWright, December 2009, Pages: 6
Travel and tourism is a major part of Thailand's economy. Though the country's online travel market is still in its infancy, the online air and hotel segments will see steady growth as improving telecom infrastructure and increasing disposable income help drive online bookings.
Southeast Asia has a population of approximately 66 million. The travel and tourism industry is one of the major contributors to the country’s gross domestic product. Thailand offers a wide range of natural destinations, cultural attractions and quality amenities that draw travelers from around the world. In 2007, more than 14 million international tourists visited the country.
MARKET OVERVIEW
- Political Overview
- Challenges to Tourism
- Impact of Currency Appreciation
- Increasing Preference for Short-Haul International Travel Over Domestic Travel
- Culturally and Linguistically Homogenous Market
SUPPLIER PERSPECTIVE
- Predominantly Inbound Market
- Overview of Airline Segment
- Hotel Supply
TRAVEL RETAIL ENVIRONMENT
- MICE Business
- Medical Tourism
ONLINE TRAVEL MARKETPLACE
CONCLUSION
- Waiting to Rebound
REFERENCES
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