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PhoCusWright's Getting There - Online Travel in Asia Pacific

PhoCusWright, Dec 2009, Pages: 4


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For some countries in Asia Pacific – India, China, and Australia – development of an online travel market has been revolutionary, happening practically overnight. For others, such as Thailand and Indonesia, the pace has been much slower and hampered by obstacles. What accounts for this difference, and what does it mean for the future of these markets?

To understand what has happened in APAC, it is useful to take a look at how online travel developed in Western markets, especially the United States. In the U.S., there was no evolution in online travel; what occurred was a rapid and dramatic shift in the way consumers search, shop and buy travel – a revolution.



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