The mobile landscape is continuing to shift, with Google’s Android platform in the early stages of what promises to be a long battle to gain share against the iPhone. Mobile travel bookings are in their infancy, and much groundwork remains to be laid before context and location awareness is fully exploited. Yet 2009 was a year in which progress was made, not least of all in the travel industry’s collective mobile mindset.
The demand for mobile applications has soared, and the industry has responded. This article provides an update on developments in mobile business and technology, surveys the mobile travel innovations that were introduced in 2009 and takes stock of what to expect in the coming year.
