Despite the struggling global economy, the online travel intermediary marketplace in India remains vibrant and is growing steadily. Companies that are sensitive to India’s enormous diversity and to the preferences of their target markets will find ample opportunities for continued growth and success.
With a population of more than 1.15 billion people, India has enormous potential in consumer purchasing power. The government’s liberal economic policies, coupled with a burgeoning middle class, have positioned India on the brink of a revolution.However, complex consumer behavior and characteristics have challenged global companies attempting to succeed in the Indian market.
