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PhoCusWright's Consumer Travel Report Second Edition
PhoCusWright, May 2010
Consumer spending endured tremendous strain in 2009, and travel suffered along with most large industries. As travel companies eagerly transition from recession to recovery in 2010, understanding consumer behavior is critical. How different is the consumer travel outlook in 2010? Which travelers dropped out in 2009 and which segments represent the greatest opportunity? How do individual attitudes and opinions shape what and where consumers book?
PhoCusWright's Consumer Travel Report Second Edition provides an overview of the status of consumer travel in the U.S., and insights into key indicators for the upcoming year. The report explores a range of topics, including general travel behavior and channel usage, and analyzes differences between key consumer segments. Based on an online survey of more than 2,500 U.S. travelers, the report examines U.S. travelers who play an active role in planning their trips. PhoCusWright's Consumer Travel Report Second Edition includes:
- Examination of general traveler behavior, including trip frequency and duration, travel spend and intentions for the upcoming year
- Analysis of the key trends shaping lodging and air travel, as well as the incidence of other travel components such as car rental, vacation packages, cruise and rail travel
- Summary of how consumers approach the travel planning process—destination selection, shopping and purchasing—as well as how consumers share their experiences after their trips
- Overview of how travelers choose their trip destinations, and the extent to which destination selection is made independently or influenced by others
- Detailed review of the information sources and features that influence consumers' travel shopping and decision making
- Analysis of Internet booking behavior, as well as booking channels by travel component
- Discussion of key psychographic trends and consumers' attitudes toward travel
In 2009, significantly fewer people traveled than in 2008, and those that did travel spent less. The recession made deep cuts in consumers' wallets as well as their confidence, and both will take time to heal. However, as U.S. travelers look ahead, the general sentiment is more positive than it was a year ago.
Position Your Company for 2010 and Beyond
Purchase PhoCusWright's Consumer Travel Report Second Edition to gain unique insight into U.S. travelers' behavior, attitudes and expectations.
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