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Global Multi-Channel Trends 2010
yStats.com GmbH & Co. KG, May 2010, Pages: 53
Key Findings:
- 78% of all US consumers say they use catalogs to browse and research products or services at least four times a year.
- While many US consumers research and browse services and products in catalogs, they are not using catalogs to make their purchases.
- In the UK, over 65s are most likely to appreciate catalogs, whatever channel they use to complete transactions.
- In 2009, multi-channel mail-order companies in Germany generated sales of EUR 16.1 billion, down from EUR 16.6 billion in 2008.
- In Japan, a successful multi-channel strategy is likely to include both E- and M-Commerce and some combination of a brick-and-mortar presence.
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