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Longhaus Australian Tech Index: Q1 2010

Longhaus, Feb 2010, Pages: 11


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The Longhaus Australian Tech Index is a quarterly index based on a propriety model developed to measure the health of the Australian ICT industry. The model measures the Australian ICT industry from the following four (4) dimensions:

a) demand forces including ICT spending and ICT importing

b) supply factors including influx volume of venture capital (VC) funding

c) strength of vendors indicated by market value, and employment capacity

d) consumer factors including internet subscription rates

Collectively, these four (4) dimensions and their accompanying factors indicate the health of the Australian ICT industry. Finally by providing calculated weightings to these indicators and including heuristic views from Australian CIOs, the index provides important insights into lag, lead and predictive indicators of the Australian technology economy.

The Longhaus Australian Tech Index strengthened slightly by 0.8% (or 1.2 points) to finish at 142.7 in Q4 2009. Although a minor improvement, for the first time since its launch last year the index has recorded consecutive positive growth. This upbeat performance only partially reflected the confidence of CIO’s from Longhaus’ Q4 2009 CIO Poll study which predicted a sharp 5% rise in Q4 2009. The major force dragging down CIO expectations was the declining ICT trading volume. Both the import and export of ICT products and services shrunk on a quarter to quarter basis by 7% and 11%. This decline was most likely consumer related. This shift offsets significant gains in both investor confidence and the ICT labour market with contributions of 10.3 and 25.2 points respectively.

By far the most notable comeback was still the performance of ICT employment which rose 12%, showing that the Australian ICT labour hire market had indeed commenced its revival during the Q3-Q4 period. According to the Q1 2010 Longhaus CIO Confidence Poll, the local human resource market can expect even more ICT permanent staff to be employed and for the first time in the four quarters of 2009, contractors were back in demand.



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