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Brand-e’s Quarterly Trend Intelligence Report Q4 2009
Mediamix Ltd., Dec 2009, Pages: 14
If you want to know what’s going on at the cutting edge of marketing communications, then brand-e has it covered for you better than anyone with its trend intelligence reports.
That’s because the publisher's analysts are busy talking to the sector’s mover and shakers every single day. Which is how they’re able to produce up-to-date news and clear analysis of the very latest campaigns industry creatives have to offer for the highly trafficked online marketing-intell dailies brand-e.biz and brand-m.biz.
And once a quarter, the publisher takes that hard-earned knowledge and bundle it up into the publisher's reports to give readers comprehensive intelligence about what’s trending in marketing communications around the world.
In the latest spring 2010 issue, for example, you’ll learn:
- How major players such as Tesco, Honda, McDonald’s, Absolut and Gillette are becoming filmmakers – studios even – pushing out movies, TV films, documentaries and shorts to engage their consumers. The publisher examines just how successful some of these ventures are – or aren’t – and see how far this adventure into Hollywood could take them
- Why the likes of Fiat, Nokia and Microsoft - among many more – are aiming to orchestrate their marketing efforts with music. The publisher finds Fiat doing it well… and also pretty badly. Microsoft, though, struck a strong chord with us for its campaign for the Xbox.
- What’s happening with mobile phone apps. Every brand has a handful of these handy, portable things in its stable by now, but some – and the publisher names names such as Chevrolet, Levi’s and VW- are making life easier for their customers with this simple technology. We’re calling this branded mobile utility, and there’s more of it in the pipeline for sure.
- The social games frenzy which includes the fast-growing and viral likes of FarmVille. So far, brands haven’t played along to a large extent but that’s set to change. We’re talking about an opportunity to get up close and highly engaged with dedicated communities here after all.
What’s clear is that if you work in:
- advertising
- marketing
- brand communications
- online branding
- digital comms
- mobile marketing
Then you really can’t afford to miss the Spring 2010 issue of the publisher's trends intelligence report.
After all, even if your competitors aren’t already engaging in these kinds of campaigns, they’re probably reading about them in the publisher's analysis.
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