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The Future of Active and Intelligent Packaging in Food and Drinks: Enabling Technologies, Optimized Consumption and Multi-Sensory Features
Business Insights, April 2010, Pages: 139
Awareness and interest in active and intelligent packaging is growing. Government funded projects which aim to introduce, evaluate, or initiate developments in active and intelligent packaging have been implemented. However, in the survey of food and drinks industry executives carried out for this report, 57.3% of respondents were “not at all aware” or “slightly aware” of active and intelligent packaging. These results indicate that awareness and understanding of active and intelligent packaging innovations and their resulting benefits will need to increase in order to facilitate more extensive uptake of these technologies.
The focus of active and intelligent packaging has moved from specific retailer and manufacturer driven benefits like shelf-life extension and spoilage protection, to include more consumer focused benefits such as freshness, quality and information. A range of diverse technologies and sectors are now relevant for active and intelligent packaging in food and drinks.
This report focuses on active and intelligent packaging developments within the food and drinks market, and also provides relevant examples from other sectors (personal care and OTC healthcare). The report highlights the innovative trends, translating technical capabilities and features into likely commercial opportunities. New products and technologies are evaluated, and the potential benefits to consumers, manufacturers, distributors and retailers are highlighted. This report provides a unique perspective on new food and drinks product launches with respect to packaging innovations that can be described as active or intelligent.
Key findings...
In the survey carried out for this report, 85.3% of executives stated that active and intelligent packaging will have ‘some’ or ‘a large’ impact on innovation within the food and drinks sector over the next five years.
According to the industry survey, freshness and quality indicators, temperature and time indicators, flavor and aroma releasing technologies, natural antimicrobials, self-heating and cooling technologies, were identified as the most important innovations for consumers over the next five years.
Food safety and traceability, food wastage and environmental concerns are influencing the uptake of active and intelligent packaging technologies in the food and drinks sector.
9% of all new food and drinks products launched over the period 2006 to 2009 were tagged with ‘fresh’, ‘freshness’, or related terms. 3.2% of new products launched were tagged with the term ‘quality’.
Use this report to...
- Understand the scope of active and intelligent packaging and the range of applications within the food and drinks sector.
- Evaluate the market potential for active and intelligent packaging in the food and drinks sector in terms of benefits offered and relevance by category.
- Assess how key food and drinks manufacturers are using active and intelligent technologies to improve efficiencies, differentiate products and develop new products.
- Gain insights into active and intelligent packaging NPD trends and how these products have been promoted.
- Identify the future applications of active and intelligent packaging for consumers, retailers, distributors and manufacturers.
- Understand the key opportunities for and challenges against active and intelligent packaging within the food and drinks sector.
Key issues...
The focus of active and intelligent packaging has moved from specific retailer and manufacturer driven benefits like shelf-life extension and spoilage protection, to include more consumer focused benefits such as freshness, quality and information.
Food manufacturers work within global supply chains and need to find methods for ensuring the safety and traceability of foods produced and distributed within these chains. Intelligent packaging has a role to play in traceability and safety systems, as packaging and/or labelling is the most logical place to hold traceability information.
Reducing food waste has become an important issue in many parts of the world. Active and intelligent packaging technologies can extend product shelf-life and help reduce wastage by clarifying the suitability of a product for consumption.
Reduction of packaging waste has become a major issue for consumers and society and is the subject of much lobbying and government initiatives. Given this context, developments within active and intelligent packaging need to fit into packaging waste management expectations.
The development of smaller, cheaper and more flexible electronic components will increase the potential for sophisticated ‘smart’ tags and sensors to be used on individual packs, and has the potential to accelerate the uptake of sound and light elements in packaging.
Your questions answered...
- What is the level of awareness of active and intelligent packaging developments within the food and drinks sector?
- What are the future perspectives for active and intelligent packaging in food and drinks?
- What type of functions can active and intelligent technology perform in food and drinks packaging? What are the new developments within this area?
- Which enabling technologies are behind active and intelligent packaging innovations, and what are the current trends within these technologies?
- Which companies and organisations are working in each area?
- How do food and drinks industry executives rank the likely impact of these technologies for consumers?
- What are the key drivers influencing the development and uptake of active and intelligent packaging within the food and drinks sector?
- What is the market potential for active and intelligent packaging within the food and drinks sector?
- What are the major opportunities for active and intelligent packaging within the food and drinks sector?
- What are the main challenges?
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