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Malaysia Consumer Electronics Report Q3 2010
Business Monitor International, May 2010, Pages: 50
The Malaysia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's consumer electronics industry.
Malaysia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, was projected at around US$8.6bn in 2010. This is expected to increase to US$11.1bn by 2014, driven by rising incomes and growing affordability of key products. Demand will grow at a CAGR of about 7%, as Malaysian consumers regain confidence in the outlook of their country. Vendors will look to products innovation to drive revenues in product categories such as smartphones, notebooks and HDTV. Recovery may also be boosted by faster distribution of stimulus money and ICT-friendly budget measures, but much will depend on the extent of the economic downturn and speed of recovery.
Computers accounted for around 28% of Malaysian consumer electronics spending in 2009. BMI forecasts Malaysian domestic market computer sales (including notebooks and accessories) of US$2.4bn in 2010. Computer hardware CAGR for the 2010-2014 period is forecast at about 7%, with household PC penetration in Malaysia still low, particularly in rural areas.
AV devices accounted for around 10% of Malaysian consumer electronics spending in 2009. Malaysia’s domestic AV device market is projected at US$798mn in 2010. The market is expected to grow at a CAGR of 4% between 2010-2014, to a value of US$937mn in 2014. Demand for many AV products remained relatively robust in 2009, despite a projected overall contraction in Malaysian private consumption.
Malaysian mobile handset sales accounted for around 63% of Malaysian consumer electronics spending in 2009. Malaysian market handset sales are expected to grow at a CAGR of 9% to 6.6mn units in 2014, as mobile subscriber penetration reaches 124%. Growth will be slower than in the preceding five years due to slowing subscriber growth, but opportunities in Malaysia’s youthful market will be driven by demand for smartphones, which in 2010 could account for around one-third of Malaysia handset sales.
Malaysia Consumer Electronics Market SWOT
Malaysia Electronics Industry SWOT
Malaysia Political SWOT
Malaysia Economic SWOT
Malayasia Economic SWOT Analysis
Asia Business Environment Ratings
Table: Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
Table: Computers: Sales
Table: AV: Sales
Table: Mobile Communications
Consumer Electronics Industry
Table: Electronics Output
AV & Handsets
Industry Forecast Scenario
Table: Consumer Electronics Overview
Table: Malaysia – Economic Activity, 2007-2014
Country Snapshot: Malaysia Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2000-2003
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2000-2012
How We Generate Our Industry Forecasts
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