Malaysia Mobile Services, Content and Application Market Forecast 2010
Asia Pacific Research Group (APRG), January 2010, Pages: 35
Conundrum: Malaysia's mobile subscribers are eager to adopt new and compelling mobile applications and consume wireless broadband, yet Malaysia continues to experience a downward trend in ARPU.
Music services and SMS have provided the good profits for service providers over the last 5 years, but will that continue in 2010 to 2015? Malaysian consumers seem to have a clear interest in location based GPS enabled mobile apps, and according to our focus group research, the emerging technology called Augmented Reality is very compelling.
This report details APRG’s latest five-year projections for the mobile services market in Malaysia, with research providing an analysis of market developments that are driving the mobile VAS services segment. Current market share data with subscriber projections to 2015 are provided, as well as ARPU projections, VAS application analysis, wireless broadband, and mobile content market developments.
The objective of this report is to portray the opportunities and risks of the wireless sector in Malaysia, with a particular focus on mobile content and apps. Our goal is to help investors, vendors and analysts to understand the opportunities and risks, and to forecast the direction of Malaysia's growing mobile service market.
Chapter 1. Introduction to Malaysia’s Mobile Market
Demographics
Key Mobile Trends in Malaysia
Subscriber Growth Outlook
Prepaid vs Post-Paid Segmentation
Value Added Services Overview
2. Malaysia's Mobile Service Providers - Growth Strategy for 2010 - 2015
Maxis
- Strengths
- ARPU Growth Strategy
Digi Telecom
- Strengths
- ARPU Growth Strategy
Celcom
- Strengths
- ARPU Strategy
Chapter 3. Mobile Application Market in Malaysia: Issues and Consumer Insight
- Which mobile VAS services do users most desire? What are they willing to purchase?
- Mobile VAS purchase sources - how and where do users purchase content?
- How do Malaysia consumers learn of new mobile apps and content?
- Mobile Content Market Segmentation
Chapter 4. Malaysia's Mobile Sector Forecast and Outlook
Mobile Subscriber Growth to 2015
Smartphones Unit Growth to 2015
Mobile Subscriber Penetration to 2015
Mobile VAS Revenue Projections to 2015
Expected Most Popular Next Generation Consumer Mobile Apps
Chapter 5. Broadband Market Outlook for Malaysia
- Forecast of Broadband Subscriber Growth by Access Type (to 2015)
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