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Malaysia Mobile Services, Content and Application Market Forecast 2010
Asia Pacific Research Group (APRG), Jan 2010, Pages: 35
Conundrum: Malaysia's mobile subscribers are eager to adopt new and compelling mobile applications and consume wireless broadband, yet Malaysia continues to experience a downward trend in ARPU.
Music services and SMS have provided the good profits for service providers over the last 5 years, but will that continue in 2010 to 2015? Malaysian consumers seem to have a clear interest in location based GPS enabled mobile apps, and according to our focus group research, the emerging technology called Augmented Reality is very compelling.
This report details APRG’s latest five-year projections for the mobile services market in Malaysia, with research providing an analysis of market developments that are driving the mobile VAS services segment. Current market share data with subscriber projections to 2015 are provided, as well as ARPU projections, VAS application analysis, wireless broadband, and mobile content market developments.
The objective of this report is to portray the opportunities and risks of the wireless sector in Malaysia, with a particular focus on mobile content and apps. Our goal is to help investors, vendors and analysts to understand the opportunities and risks, and to forecast the direction of Malaysia's growing mobile service market.
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