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China's Call Centre Industry and Outlook to 2014

Asia Pacific Research Group (APRG), Jan 2010, Pages: 19


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China's economic growth is having a profound impact on the breadth and depth of the domestic Call Center market. Growth in the number of call center seats in China is steadily increasing, and the revenue growth for technology vendors selling to enterprise Call Center has been in the double digits. Most China enterprises are focusing their attention in 2010 on acquiring new customers and improving operational efficiency.

- Sectors such as telecom, banking, insurance, travel booking, logistics are the innovaters while the other industries like catalog and TV shopping, telesales, government services and public utilities are growing rapidly.

- In 2009, the need for professional consulting and services to help PRC call centre managers improve the efficiency and effectiveness will be a key opportunity.

- Many Japanese companies have outsourced their call centers to China (there is a large talent pool of Japanese speaking agents in cities such as Dailian).

This China market research paper is an executive level assessment of the Call Centre industry in China. This research is designed to help vendors and analysts:

- Assess the size and projected growth of the Call Center (Contact Centre) market in China
- Target marketing and sales plans for call center / contact center enterprise technology in China
- Understand the opportunities and risks
- Understand the trends and influences impacting the China market in 2010 - 2014



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