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2010 U.S. Consumers’ Choice of Commercial Airlines Product Image

2010 U.S. Consumers’ Choice of Commercial Airlines

  • Published: May 2010
  • Region: United States
  • 132 Pages
  • Frost & Sullivan

The overall research objective is to measure air travelers’ commercial airline preferences. Supporting this overall research objective, the research also measures:

- Commercial airline awareness – unaided (top-of-mind awareness) versus aided

- The ticket purchase process. Specifically:
-- Source of information
-- Purchase channel
-- Important factors contributing to the purchase decision process
-- Customer loyalty

This Frost & Sullivan research service titled 2010 U.S. Consumers’ Choice of Commercial Airlines measures air travelers’ commercial airline preferences across the United States. Supporting this overall research objective, the research analyzes flyers’ awareness of commercial airline brands, ticket purchase patterns, customer service contact, ease of the check-in process, in-flight experience, and frequent flyer programs. Furthermore, Frost & Sullivan measured overall experience ratings with recently flown commercial airline and future airline ticket purchase intentions. In this research, Frost & Sullivan's expert analysts thoroughly examine the following commercial airlines: network carriers, non-network READ MORE >

1. Research Objectives/Method Details/Demographic Profile

2. Executive Summary

3. Awareness

4. Ticket Purchases

5: Customer Service

6. Check-in Process

7. In-Flight Experience

8. Frequent Flyer Programs

9. Analysis of Air Traveler Groups

10. About Frost & Sullivan

11. Appendices

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