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Opportunities for Green Battery Chargers
Frost & Sullivan, Dec 2009, Pages: 38
This research gives a bird's eye of the nascent renewable charger market. It includes an overview of the different types of technology which are prevalent in the industry. The study discusses the different key drivers that are in favor for the industry as well as covering certain key issues
Research Overview
This Frost & Sullivan research service titled Opportunities for Green Battery Chargers provides an overview – the evolving dynamics, trends, and, restraints – of the nascent charger market that uses renewable energy as a power source. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets by product type: solar chargers and wind chargers.
This analysis is available through our Power Systems Growth Partnership Services programme. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Market Overview
Portable Applications to Spur Growth in the Renewable Chargers Market in Europe
Portable technology such as such as mobile phones, laptops, global positioning systems (GPS), e-readers and gaming devices have been in common use over the last two decades. Most of these devices are powered by rechargeable batteries and require frequent charging, highlighting the need for a continuous source of power. A green battery charger that uses solar or wind energy provides the user with inexhaustible clean power on demand as well as mobility, paving the way for lucrative market opportunities in the European renewable chargers market. 'The future of on-demand, clean and inexhaustible power lies in the development of renewable chargers,' notes the analyst of this research. 'With the influx of personal electronics and portable applications along with the growing emphasis of environmentally friendly technology, green chargers are likely to be a stepping stone towards the envisioned future.' The market for renewable chargers primarily depends on the portable applications. Other applications such as automotive and industrial are set to follow suit by 2020. The technology is still in its infancy and mass commercialisation is expected by 2012.
However, a major challenge faced by the renewable charger industry is the inability to meet the efficiency of a conventional charger. The renewable charger is moderately efficient with low power output and at present, can be used only for portable applications, thereby limiting the manufactures’ scope in the market. 'A steep upfront cost and efficiency at the consumer level presents major challenges to this nascent market,' explains the analyst. 'The demand is elastic; consumers contemplate about investing when there are inexpensive alternatives.'
The cost of manufacturing for an emerging market is bound to be higher until the economies of scale come into play. Companies should ensure that the prices and competence are at par with the conventional chargers to garner a substantial share in the market. 'Aggressive promotion campaigns will also help the manufacturers’ establish a considerable amount of visibility for their product and therefore garner a significant market share for themselves,' concludes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Product Type:
- Solar chargers
- Wind chargers
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