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Coffee in Kenya
Euromonitor International, May 2012, Pages: 17
Coffee consumption continues to interest Kenyans, especially youths aged 18-35 living in the major cities of Nairobi, Kisumu and Mombasa. Kenyans continue to meet up in coffee shops for leisure and business purposes. One of the indicators of the growing coffee culture in Kenya remains the increasing number of coffee shops, such as Dormans, Java, Savannah, Coffee World, Kahawa, Kapital Coffee, Coffee House and The Mug, as well as many others which have become concentrated in city centres. An...
The Coffee in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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