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Functional Drinks in Kazakhstan Product Image

Functional Drinks in Kazakhstan

  • Published: April 2010
  • Region: Kazakhstan
  • 21 pages
  • Euromonitor International

Functional drinks remained small in Kazakhstan, with only energy drinks active in 2009. Due to high popularity among the younger population from urban areas, who are the key consumers, coupled with active advertising campaigns, sales of energy drinks increased in 2009.

The Functional Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Functional Drinks in Kazakhstan
Euromonitor International
April 2010
List of Contents and Tables
Executive Summary
Soft Drinks Is Badly Affected by Economic Downturn
Nostalgic Trend
Market Players Hold Their Positions
Bigger Distribution Channels Gaining Shares
Positive View Is Expected
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales
Data
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Caspian Beverage Holding Jsc
Strategic Direction
Key Facts
Summary 1 Caspian Beverage Holding AO: Key Facts
Summary 2 Caspian Beverage Holding AO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Caspian Beverage Holding AO: Competitive Position 2009
Rg Brands Ao
Strategic Direction
Key Facts
Summary 4 RG Brands AO: Key Facts
Summary 5 RG Brands AO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 RG Brands AO: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 37 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 38 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 40 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 41 Brand Shares of Functional Drinks by Off-trade Volume 2007-2009
Table 42 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 43 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 44 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 45 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014

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