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Functional Drinks in Serbia
Euromonitor International, April 2010, Pages: 29
2009 was the first year for functional drinks to record a decline since the introduction of the products in the mid-1990s. In 2009 the sector posted a 5% total volume decline in comparison to an 8% review period CAGR. This can be attributed to the global economic crisis which left a number of consumers either redundant or with reduced disposable income. Functional drinks are not essential products and as such were high on the list of products consumers could live without.
The Functional Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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