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Oils and Fats in Pakistan

Euromonitor International, Nov 2010, Pages: 46


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Pakistanis are very accustomed to rich food which is high in fat and oil, and the majority of traditional dishes are based on vegetables and pulses cooked in oil or vegetable fat. However, in line with the increasing trend towards Western food and ingredients in Pakistan, demand is increasing for healthier and more expensive types of oil.

The Oils and Fats in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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