2009 saw the launch of the Alli OTC obesity brand across the Germany market. Previously only available in the USA, Alli experienced a considerable marketing campaign across Germany, part of which involved chemists/pharmacists being supplied with information brochures informing them about the advantages of the new brand.
The OTC Obesity Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Consumer Health industry; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
