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Pasta in Pakistan
Euromonitor International, Dec 2010, Pages: 45
Pasta registered strong retail value growth in 2010 due to significant changes in average unit prices however it suffered negative retail volume growth owing to economic instability in Pakistan, as a result of which consumers purchased more affordable products such as those in soup and noodles. In addition, Pakistani consumers are not very sophisticated regarding products in pasta, as there is no tradition of consumption of such products in Pakistan.
The Pasta in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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