Consumer interest in gluten-free eating habits—as well as gluten-free products—is unquestionably on the rise and foodservice, food retailers, and CPG companies are quickly jumping on the trend. But is gluten-free a long-term trends with legs? Or will this eating trend experience the same fate as fad diets that have come before it?
Gluten-free can be done and we'll tell you how to do it successfully! We'll also offer a longer-term perspective for the gluten-free trend and answer the following:
- Why the surging interest in gluten-free diets? - What motivates consumers to eat gluten-free - Is Gluten the new Boogeyman? - Will gluten-free go the way of low-carb?
Methodology: The quantitative findings in this report are based on the results of an online survey in July 2009 with a nationally representative sample of 1,730 adult US consumers.
