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Healthy Eating Trends 2009
Hartman Group, The, July 2009, Pages: 69
A data tracking tool that measures and monitors consumer attitudes and behaviors that inform and shape product and menu development, marketing, advertising, marketing research, shopper insights, and retail and brand strategy with regard to eating healthy.
Healthy Eating Trends 2009 provides a baseline of understanding on how consumers achieve wellness needs, goals and aspirations through “eating better” and diet. This report identifies emerging trends around healthy eating and updates consumer-centric language around eating healthy.
Hartman Group has published a Wellness Lifestyle Insights report every two years since 1998.
The Healthy Eating Trends 2009 report focuses on three key areas of investigation:
- How and why consumers try to eat healthy
- How they evaluate healthy products
- Variety of ingredients and benefits
Consumer trends covered in this report include:
- Long-term healthy eating
- Ingredients
- Functional food benefits
- Product claims
- Food shopping
- Eating away from home
Report features:
Baseline report in PowerPoint format - 69 pages with numerous charts and illustrations throughout
Data Appendix to Healthy Eating Report – more than 300 pages of cross tabulated data tables (including demographics and shopping channels)
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