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Marketing in the Soul Age: Building Lifestyle Worlds

Hartman Group, The, Oct 2001, Pages: 222


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Marketing in the Soul Age: Building Lifestyle Worlds is the second in a series of books by Harvey Hartman and The Hartman Group. This comprehensive publication analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace



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