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Taiwan Consumer Electronics Report Q3 2010
Business Monitor International, May 2010, Pages: 43
The Taiwan Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Taiwan's consumer electronics industry.
Taiwan’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$9.4bn in 2010. Vendors expected recovery to gather pace in 2010 and spending is forecast to increase at a compound annual growth rate (CAGR) of 3% to US$10.3bn by 2014.
In Q110, demand for certain high-end product categories, including LCD TV sets, was slower than expected, despite price-cutting, Consumer sentiment will continue to be affected by economic uncertainty and rising unemployment, but there will be a number of growth opportunities including LED and 3D TV sets, high-end notebooks and tablets, and smartphones.
Computers
Computers accounted for around 49% of Taiwanese consumer electronics spending in 2009. BMI forecasts Taiwanese computer hardware sales of US$4.6bn in 2010, up by a single-digit factor year-on-year (y-o-y). With PC penetration at around 74%, CAGR for the 2010-2014 period will be around 5%, but there will be growth areas in multimedia and entertainment notebooks and netbooks. The release of Microsoft’s Windows 7 operating system could help to drive a new PC upgrade cycle, but much will depend on business confidence.
AV devices accounted for around 36% of Taiwanese consumer electronics spending in 2009. In 2010, Taiwan’s domestic video, audio and gaming device market is projected at US$3.3bn. The market is expected to grow at a CAGR of 4% between 2010 and 2014 to a value of US$3.9bn in that year. The market will rely on product innovation for continued momentum, with growth areas including HDTV sets, Blu-Ray DVD players and e-readers.
Mobile Handsets
Taiwanese mobile handset sales accounted for around 15% of Taiwanese consumer electronics spending in 2009. Total handset sales are expected to grow at a CAGR of about 2% to 8,2mn units in 2014, with the market driven mainly by replacements as penetration is already above 100%. The fastest sales growth will be of 3G handset units and smartphones, with operators planning to substantially increase smartphone procurements in 2010.
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