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Singapore Consumer Electronics Report Q3 2010
Business Monitor International, May 2010, Pages: 45
The Singapore Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Singapore's consumer electronics industry.
Singapore’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$3.3bn in 2010. This is expected to increase to US$3.6bn by 2014, at a 2010-2014 CAGR of 3%, slower than in the preceding five years.
Strong sales of smartphones in Q110 underlined the opportunity for high-end product innovation to drive revenues growth in the mature Singapore market. AV device vendors will play to Singapore consumers’ enthusiasm for new technologies with releases of LED TV and 3D TV sets.
Computers
Computers accounted for around 71% of Singapore’s consumer electronics spending in 2009. BMI forecasts Singapore computer hardware sales of US$2.3bn in 2010, up from US$2.2bn in the previous year. With government projects helping to sustain the market, CAGR for the 2010-2014 period will be around 2%, with most consumer growth driven by multimedia and entertainment notebooks and netbooks as second household PCs.
AV
Singapore’s domestic video, audio and gaming device market is forecast at US$689mn in 2010, with low single-digit growth from 2009. The market is expected to grow at a CAGR of 2% between 2010 and 2014 to a value of US$752mn. Video applications will provide revenue growth at a slower rate due to price erosion, with average prices of LCD TV sets dropping significantly in 2009.
Mobile Handsets
Smartphones were the main handset market driver in Q110, thanks to local sales of Apple’s iPhone, the BlackBerry Bold, and other popular models. Total Singaporean market handset sales are expected to grow at a CAGR of about 6% to US$355mn in 2014, with the market driven mainly by replacements as penetration is already above 140%.
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