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Research Report on the Chinese Juice Beverage Industry, 2010-2011
China Research & Intelligence, May 2010, Pages: 60
In China, juice beverages contain fruit & vegetable juice. The fruit & vegetable juice is made directly from fresh or chilled fruits and vegetables. Fruit & vegetable beverages are made into ready-for-drink beverages by adding water, sugar liquor and sour agent, etc into the juice. In China, the juice content for fruit & vegetable beverages should be no less than 10%, otherwise they belong to other categories of beverages.
China is abundant in fruit resources. In 2009, the Chinese fruit yield reached about 120 million tons (excluding melons), ranking at the top of the world rankings. Despite the gigantic population, Chinese consumption of juice beverages is quite low. The annual juice beverage consumption per capita was below 10 litres in 2009. According to a market investigation, in 2009, Chinese juice beverage production amounted to 13.47 million tons, a 14.20% increase over 2008; the market scale reached approximately CNY 57.50 billion, rising by 15% YOY.
The market investigation showed that, in the Chinese juice beverage market, the market share for 100% concentration juice is only 5%-6%, while the most shares are held by low-concentration juice beverages (with a juice content of no more than 25%). This is mainly due to the purchase capacity and consumption behaviour of consumers.
By the end of 2009, there were already over 1,000 juice processing enterprises in China, but few of them are large-scale ones. Apart from the products of several enterprises such as Huiyuan, Coca-Cola and Pepsi that sell well all over China, most other enterprises can only sell their products in regional markets. Restricted by the financial capacity and marketing channels etc., those regional enterprises are unable to operate in the national market. In the long run, these regional enterprises are likely to become acquisition objects of the giants in the juice beverage market, who can improve their regional market shares and set up localized production bases through the acquisition.
The outbreak of the international financial crisis in 2008H2 resulted in a big blow to Chinese juice beverage exports. In 2008, China’s total export volume of juice beverage decreased to 794,000 tons and the export value reached USD 1.26 billion, dropping by 30.4% YOY and 7% YOY separately. The international financial crisis impacted the Chinese juice beverage export market greatly. In 2009, China’s export volume of juice beverages rose to 897,000 tons. However, due to the declining export price, the export value dropped by 39.40% YOY to USD 762.40 million. In the first quarter of 2010, Chinese juice beverage exports continued to decrease.
A large part of the Chinese juice beverage market is occupied by cheap low-concentration juice beverages, with only a small percentage of high-priced, high-concentration juice beverages. Generally, consumers did not cut down their expenditure on juice beverages. Therefore, the domestic juice beverage market did not suffer great losses in the global financial crisis.
According to an investigation into the development of the world beverage markets, when the GDP per capita reaches USD 3,000, residents will pay more attention to vitamin supplement beverages. In 2009, Chinese GDP per capita exceeded USD 3,000. It is forecast that the Chinese juice beverage market will sustain rapid growth in 2010-2014 and the juice beverage consumption per capita will also rise fast in China. In the following years, the Chinese juice beverage market is expected to become the competition focus of domestic and foreign enterprises.
This report will provide readers with information on:
- Analysis on the development environment of the Chinese juice beverage industry
- Analysis on the status quo of the Chinese juice beverage industry
- Upstream industry chain of the Chinese juice beverage industry
- Market competition in the Chinese juice beverage industry
- Import & export of the Chinese juice beverage industry
- Analysis on M&A cases in the Chinese juice beverage industry
- Analysis on the influence of the global financial crisis on the Chinese juice beverage industry
- Major enterprises in the Chinese juice beverage enterprises and their operation
- Analysis on the development opportunities in the Chinese juice beverage industry
- Recommendations on M&A in the Chinese juice beverage industry
- Contacts of major juice beverage producers in China
This report is recommended for the following people:
- Beverage producers
- Fruit planting enterprises
- Beverage package enterprises
- Juice beverage import & export enterprises
- Investors interested in the juice beverage industry
- Research institutes interested in the juice beverage industry
- Others interested in the juice beverage industry
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