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Consumer Marketing 2010
Richard K. Miller & Associates, May 2010, Pages: 192
Over $1 trillion is spent annually on consumer marketing. “Consumer Marketing 2010” assesses these activities with focus on leading approaches to advertising, marketing, and promotions while examining overall strategies for marketing to post-recession consumers.
“Consumer Marketing 2010” categorizes consumer marketing activities into 45 topics, each presented in a separate chapter. Current market research and statistics, spending estimates, an analysis of effectiveness, and discussions of trends are presented for each market segment.
This 192-page user-friendly resource also provides:
- assessments of 2009 media advertising spending and 2010 outlook and forecasts
- discussions on experiential marketing, branded entertainment, green marketing, multicultural marketing, online marketing, promotions, and word-of-mouth marketing
- insight into leading-edge developments including personalized marketing, behavioural targeting, mobile marketing, and sensory branding, with discussions of how these areas might dramatically alter the future of consumer marketing
- over 500 website links to additional resources
'Consumer Marketing 2010' is designed to be a 'strategic business planning resource' for marketing executives in all consumer business segments.
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