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Hard to Open Packages: Demographics, Problems, and Costs
Consumer Network Inc., Oct 2007, Pages: 30
Report on what shoppers do when considering purchasing products in packages they see as hard to open. Based on responses of 2490 adults asked to consider packages in 30 product categories from OTC drugs and batteries to cheese, cereal, cleaning products and office supplies. Qualitative responses from Consumer Network shoppers in their 50s, 60s, 70s, and 80s show the problems shoppers in these age groups experience with opening packages and related activities. Report focuses on demographics of avoiding products in hard to open packages. List of included categories available on request. Customized lists of categories are available at higher price.
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