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The Top-up Shopper Mission 2010: Dairy Focus
Evolution Insights Ltd, May 2010, Pages: 133
The top-up food and grocery market. Essential insight into shopper motivations and behaviours.
Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers' motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.
Evolution's report also goes beyond market and shopper analysis to offer additional detailed analytics relating to dairy top-up shoppers, and how they compare to the average top-up shopper.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how dairy performs in relation to others, drawing key learnings and opportunities for growth.
The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how Dairy performs in relation to others, drawing key learnings and opportunities for growth.
The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Understand the size and value of the top-up market in the UK.
- Recognise the role and profile of the top-up shopper in the UK food and grocery market.
- Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.
- Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
- Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.
- Find out which methods of shopper marketing are the most effective with top-up shoppers.
- Review the key drivers of change, major innovations and trends shaping the top-up market
In addition to extensive coverage of the top-up market and shopper motivations and behaviours, ‘Dairy Focus' will help your business identify specifically how dairy food performs in relation to other categories in the top-up market.
- Review the profile of Dairy top-up shoppers by key metrics including demographics, penetration, geographic region, frequency and spend.
- Compare and contrast the views of Dairy top-up shoppers to the average top-up shopper in relation to key topics including budgeting, planning, shopping lists and different shopper marketing initiatives.
- Ascertain the performance of the Dairy top-up market across the different UK retailers and channels, and identify opportunities for growth.
- Recognise complementary categories for top-up shoppers who buy Dairy.
- Discover the different circumstances in which shoppers buy Dairy as part of their top-up shop.
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