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Quarterly Business Conditions Report - Q2 2010
WhatTheyThink, May 2010, Pages: 65
The May Quarterly Business Conditions Report also looks at other trends affecting the industry, provides a handful of suggested “action items” that proactive printing companies and individuals can take to help combat tough economic times, and offers a feature called “Dark Clouds and Silver Linings,” a list of both immediate threats to the industry as well as opportunities for industry businesspeople.
Welcome to the latest Quarterly Business Conditions report, covering the first months of 2010. As we proceed through the second quarter and head into summer or into Ipex, if you prefer, we have some good news to report this time around, at least on the macroeconomic front. As for the printing industry, well...why spoil the surprise?
As you know, if you are a regular reader of these reports, they are designed to “take the pulse” of the U.S. commercial printing industry, and the economy in general, throughout the year. Each Quarterly Business Conditions report is based in part on the results of the Economics and Research Center’s surveys of the subscriber base, which is a fairly accurate microcosm of the commercial printing industry in general. These reports are tied into our quarterly economics Webinars, and lag the end of each actual quarter by a few weeks or so. More importantly, however, we attempt to sift through the sea of data and provide useful, actionable information. After all, as they say, it’s one thing to curse the darkness (or provide data on how dark it actually is), but quite another to light a candle or show readers how to produce their own candles.
In these reports, we also strive to look ahead to the next quarter and beyond. As we near the mid-point of the year, we can get a sense of how 2010 is shaping up, for the economy in general, and the printing industry in particular.
How This Report Is Organized:
Section 1 lays out a wealth of economic data, including business conditions as perceived by the printing industry in our March 2010 survey, as well as the general economic landscape.
Section 2 looks at the additional survey questions we asked in our December survey. Namely, what types of print work are shops seeing a rise in digital? Offset? What is declining? What have they Stopped doing? What do they plan to start doing (if anything)? We also provide the results of a joint survey we conducted with CreativfePro about the types of creative work that designers say is increasing, decreasing, and staying the same.
Section 3 lays out our conclusions and recommendations for the printing industry and its universe of support companies.
An Appendix will provide some additional information resources and our winter reading list.
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