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2010 U.S. SMB’s and Social Media: “Rules of Engagement”
AMI Partners, May 2010
The phenomenon of social media has brought up a lot of questions around how small and medium businesses (SMB’s) are leveraging these tools as a marketing vehicle. While it’s clear that SMB social media usage is widespread, what is not as clear is which SMB’s are actively engaging in social media, what social media tools are more commonly used, and how SMB’s are using social media for business purposes.
In this report, AMI provides a deeper perspective on SMBs’ respective needs and goals, as it relates to their social media usage, habits and perception. In addition, we explore the top reasons why social media use should matter to ICT marketers targeting SMB’s.
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