2009-10 Brazil Medium Business Annual Market Overview - SBs Cautiously Optimistic on Economy Recovery, but Outlook Remains Conservative
AMI Partners, June 2010
This report provides a strategic overview of AMI-Partners’ 2009 survey of the medium business market in Brazil.
AMI-Partners conducts the industry’s most comprehensive annual tracking surveys focused on the dynamic global small and medium business (SMB) markets covering the following regions: Asia-Pacific, Europe, Latin America and North America. Each year, surveys are designed and implemented to track the small and medium business market segments separately across these regions.
The surveys provide a comprehensive purview of current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. Additionally, the surveys track firmographics, decision-making, business processes and outsourcing, attitudes and strategic planning activities of SBs and MBs.
In response to the global economic downturn in 2009, AMI initiated a quarterly tracking (Q-Pulse) of WW SMBs across several leading countries–established and emerging economies.
The main study objectives are the following:
- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to a more stable economy.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.
Brazil MB Study Introduction
Brazil MB Executive Summary – Top 10 Key Takeaways
Brazil MB Management Summary
Brazil MB Management Summary: Overview and Market sizing
Brazil MB Overview
Brazil MB Overview of Market Sizing and PC Penetration by Employee Size and Vertical Industries
Brazil MB Management Summary: Spending & Penetration
Brazil MB Spending Overview
Brazil MB Total Market IT/ Telecommunications Spending
Brazil MB AMI’s Three Waves of Adoption
Brazil MB IT Adoption Process
Brazil MB Key Technology Penetration by Employee Size
Brazil MB Current Software Applications Usage
Brazil MB Management Summary: Economic Outlook
Brazil Executive Summary: Economic and Political Outlook
Brazil MB Perceptions & Reactions to the Downturn
Brazil MB Weathering the Storm
Brazil MB Gauging the Government Response to the Economic Crisis
Brazil MB Awareness of Economic Stimulus Programs
Brazil MB Government Response to Economic Crisis and Awareness of Economic Stimulus Programs Detail
Brazil MB Cost Cutting and Revenue Enhancement Actions
Brazil MB Cost Cutting Plans Next 3-6 Months
Brazil MB Actions Being Considered to Increase Revenues
Brazil MB Current and Future Purchase Plans Summary
Brazil MB IT Product/Services Purchases: Last 3 Months
Brazil MB IT Products Intentions vs. Purchases: QoQ Predictability Tool
Brazil Executive Summary: Economic Indicators
Brazil MB Management Summary: IT Market Drivers Profiles
Brazil MB IT Market Drivers
Brazil MB Key Themes – Infrastructure
Brazil MB Infrastructure Profile - PC Buyers
Brazil MB Infrastructure Profile - Printer Buyers
Brazil MB Key Themes – Mobility & Telephony
Brazil MB Mobility Firms Profile
Brazil MB Hosted VoIP Users Profile
Brazil MB Video Communications Users Profile
Brazil MB Key Themes – Software
Brazil MB Software as a Service (SaaS)Users Profile
Brazil MB Key Themes – Internet
Brazil MB Business Process Enabled (BPE) Firms Profile
Brazil MB Intranet Users Profile
Brazil MB Key Themes – Social Media
Brazil MB Social Media Users Profile
Brazil MB Key Themes – Storage
Brazil MB Storage Buyers Profile
Brazil MB Key Themes – Security
Brazil MB Security Buyers Profile
Brazil MB Channels
Brazil MB Overview Report
Brazil MB Demographics
Brazil MB Employee Demographic Overview by Employee Size
Brazil MB Employee Demographic Overview by Vertical Industry
Brazil MB Company Demographic Overview by Employee Size
Brazil MB Company Demographic Overview by Vertical Industry
Brazil MB Average Annual Revenues and Growth by Employee Size
Brazil MB Average Annual Revenues and Growth by Vertical
Brazil MB Business Decision Maker (BDM) Demographics
Brazil MB Attitudes and Decision Making
Brazil MB Importance of Strategic IT Issues
Brazil MB Interest in Software as a Service (SaaS) and Managed Services Solutions
Brazil MBs – Purchase Decision Makers
Brazil MB Purchase Decision Making Processes
Brazil MBs’ Information Sources for Making Technology Purchase Decisions
Brazil MB Brand Selection Criteria
Brazil MB Focus of Significant Technology Investments
Brazil MB Financing IT Products and Services Purchases
Brazil MB Computing
Brazil MB Total Spending on Computing - Imaging and Printing, Peripherals, PCs & Servers
Brazil MB Current PC Ownership Overview – 1 Penetration, # of PCs, Processors, Average Spending
Brazil MB Current PC Ownership Overview – 2 Life Cycle, Brands
Brazil MB PC Purchasing Overview – 1 Types and # of PCs Purchased, Processors
Brazil MB PC Purchasing Overview – 2 Notebook vs. Netbook Replacements, Brands
Brazil MB PC Upgrade Driver Trends
Brazil MB PC Future Purchasing Overview – 1 Types and # of PCs Planned for Purchase, Processors
Brazil MB PC Future Purchasing Overview – 2 Brands
Brazil MB Printer Overview – 1 Printer Penetration, Average # of Printers, PC to Printer Ratio, Paper Used
Brazil MB Printer Overview – 2 Toner Cartridges, Brands and Spending
Brazil MB Printer Ownership Trends by Type
Brazil MB Printing-Related Applications and Solutions
Brazil MB Peripherals Purchasing Trends
Brazil MB Server Penetration-LAN Penetration, Server Penetration, Average # of Servers Per Firm
Brazil MB Server Overview -Lifecycle, Processors, Single vs. Multiple Processors, Top Server Brands
Brazil MB Server Form Factors-Type of Server by Form Factor, Brands by Form Factor
Brazil MB Server Applications
Brazil MB Server Purchasing Overview
Brazil MB Server Planned Purchasing Overview
Brazil MB Software
Brazil MB Software Spending Breakout by Select Categories
Accounting, Application Hosting, Enterprise Apps, Networking and Productivity/Utilities
Brazil MB Software Upgrade Driver Trends and Preferred ROI
Brazil MB PC Operating System Overview – 1 Current and Planned Penetration, OS Installation w/New PCs
Brazil MB PC Operating System Overview – 2 Planned OS Upgrades, OS by Proportion of PC Installed Base
Brazil MB Productivity Suite Usage
Brazil MB Packaged Software Usage
Brazil MB Bundling Software Overview
Brazil MB Accounting Software Overview
Brazil MB Enterprise Software ERP/SCM Snapshot
Brazil MB Enterprise Software CRM/SFA Snapshot
Brazil MB Data Mining/Analytics/Business Intelligence Software Usage Overview
Brazil MB Software-as-a Services Applications Overview – 1 Deployment, Drivers, Usage Results
Brazil MB Reasons for SaaS Non-Usage
Brazil MB Network Operating Systems Overview
Brazil MB Server Virtualization Software Usage
Brazil MB Networking Hardware
Brazil MB Networking Spending Breakout by Key Categories
Brazil MB Networking Hardware
Brazil MB Wireless LAN Overview
Brazil MB IT Storage
Brazil MB IT Storage Spending Breakout by Key Categories
Brazil MB Data Storage & Back-up Solutions Usage
Brazil MB IT Security
Brazil MB IT Security Spending Breakout by Key Categories
Brazil MB Overview of IT Security
Brazil MB Anti-Virus Overview
Brazil MB Firewall and VPN Overview
Brazil MB Methods of Acquiring/ Implementing IT Security Solutions
Brazil MB Security Breaches/Data Losses by Employee Size
Brazil MB Security Products Spending
Brazil MB Services
Brazil MB IT Services Spending Breakout by Key Categories
Brazil MB Outsourced Business Services Overview
Brazil MB Technology Management
Brazil MB Types of IT Support (In-House vs. Managed)
Brazil MB PC Service and Support
Brazil MB Channels
Brazil MB – Channel Partners Definitions
Brazil MB Channels Used for Most Recent PC Purchases
Brazil MB Channel Share for Most Recent PC Purchases
Brazil MB Channel Usage for Printer-related and Peripherals Purchases
Brazil MB Channel Breakout for Software Purchases/Business Applications (Usage vs. Share)
Brazil MB Channel Usage for Networking Hardware Purchases
Brazil MB Channel Usage for Storage Purchases
Brazil MB Internet
Brazil MB Breakout of Internet-related Spending by Type of Categories
Brazil MB Internet Adoption and ISPs
Brazil MB Internet Adoption by Connectivity Type and Broadband Usage
Brazil MB Social Media Usage – 1 Types of Digital Social Media Used, Social Media Usage by Employee Size and Vertical
Brazil MB Social Media Usage – 2 Specific Social Media Sites Used, Types of Business Activities Using Social Media Sites, Search Engines Usage
Brazil MB Web Site Penetration and Spending
Brazil MB Web Site Functions
Brazil MB E-Commerce Overview
Brazil MB Intranet Penetration and Spending
Brazil MB Telecommunications & IP Telephony
Brazil MB Telecommunications Equipment Spending Breakout
Brazil MB Telecommunications Services Spending Breakout
Brazil MB Telephone Lines and Systems
Brazil MB Telecommunications Providers
Brazil MB Communications Products and Services Usage
Brazil MB Audio/Video Communications Services Overview
Brazil MB Telecommunications Average Annual Spending
Brazil MB Telecommunications Services Bundling
Brazil MB Cell Phone/Smart Phone Usage
Brazil MB Mobile Communications Applications
Brazil MB Wide Area Networking (WAN) Overview
Brazil MB Appendix
Brazil MB – Definitions by Type of Business
Brazil MB Survey Process
Brazil MB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Brazil MB – Acronyms
Brazil MB – Glossary
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