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Cosmetic Surgery Market Report 2010
Key Note Publications Ltd, May 2010, Pages: 125
The market for cosmetic surgery and non-surgery has illustrated its current strength by increasing in both volume and value terms throughout the economic recession. In 2008 and 2009, growth in surgery slowed to a comparatively more modest pace, but this trend was bucked by the non-surgical sector, which continued to make strong gains. Overall, the authors estimate that, between 2005 and 2009, the market grew to £588m.
The number of face lifts declined slightly in 2009, possibly due to the recession and the growth in non-surgical alternatives. Technology for rejuvenating the skin advanced tremendously during 2009. Apart from greater availability of new types of injectable filler treatments to treat wrinkles, laser resurfacing, micro current technology (computer-aided cosmetology instrument [CACI-] Ultra) and chemical peels all offer effective alternatives to more expensive facial surgery. Many providers now offer these treatments as a package, which, taken together, are marketed as `non-surgical face lifts'. Recovery time from these treatments is faster than surgery and they are often much more affordable.
Other forms of surgery, such as liposuction and breast surgery, continued in popularity and, once the economy regains strength, are likely to increase substantially in demand. Although there are non-surgical alternatives to procedures such as breast augmentation and tummy tucks, surgery is likely to remain the dominant choice for consumers. In 2009, The British Association of Aesthetic Plastic Surgeons (BAAPS) noted that the number of men opting for nose surgery, liposuction and gynaecomastias (`man-boob') operations also rose significantly. Men are losing their inhibitions and are likely to form a significant niche sector.
As the technology is changing, so the distribution system for the industry is evolving. Traditional surgical providers are adding non-surgical procedures to their offerings, as well as cosmetic dentistry, weight-loss surgery, hair transplants and even cosmeceuticals. Smaller chain operators are adding a new competitive edge to the market in the area of facial treatments and laser hair removal. A number of these multiples now operate across the UK, offering highly competitive laser treatment, fillers and other treatments such as microdermabrasion and peels. They could become a significant threat, particularly to small non-surgical outlets, over the next 2 to 3 years.
The author’s consumer research identified a reluctance among those in social grade A to consider surgical and non-surgical treatment. Overall, many respondents were concerned over the lack of regulation in the industry, which echoes vociferous concern from industry insiders in both the surgical and the non-surgical sectors. There is insufficient regulation in both these areas and, although a new regulatory scheme is due to be implemented in 2010 for non-surgery, this has yet to be shown to have teeth. According to BAAPS, stricter overseeing of practices is also required in the surgical sector. The future for this industry looks healthy, but should not be tarnished by media coverage of unscrupulous and dangerous practices. A visible and effective regulatory system could draw more affluent, but currently reluctant, men and women towards treatment.
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