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The Central and Latin American Telecoms Market: Trends and Forecasts, 2009–2014
Analysys Mason Group, May 2010, Pages: 52+
The telecoms market in Central and Latin America (CALA) has experienced rapid growth over the past few years, and this is expected to continue for the next five years. Strong economic growth is leading to higher disposable incomes, and greater ability to pay for telecoms services. Some markets are nearing saturation, so operators’ focus will be on revenue growth. In others, penetration rates are relatively low, so operators continue to focus on subscriber acquisition. All operators need to satisfy high customer expectations, while managing their costs. Profitability remains a challenge, especially since most new subscribers will have relatively low incomes. Mobile services will show the strongest growth because of the increasing availability of 3G, but fixed broadband will remain an attractive business. Penetration rates of fixed broadband are very low, and fixed faces intense competition from mobile broadband services. Operators must find a way to bundle and to price fixed broadband services to make them more attractive.This report discusses the key telecoms market drivers in the CALA region and the business environment facing operators. It provides market shares for mobile and fixed services. It also forecasts revenue and subscriber numbers for the CALA region overall and for seven key countries. It includes recommendations for operators currently in the CALA region and for those looking to enter the market.
The Central and Latin American telecoms market: trends and forecasts, 2009–2014 answers your key questions:
- Which services will show the fastest growth over the next five years?
- Which are the leading operators in the region?
- Why is fixed broadband penetration low and what can be done about this?
- Why will mobile growth continue to be strong?
- How do the telecoms markets in different countries in the region compare?
- What must operators do to be competitive?
- What are the biggest challenges facing operators?
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