|
|
 |
|
Viewing report
|
|
|
|
Teen Spending And Influence
EPM Communications Inc, May 2010, Pages: 39
Discover how teens wield their $200 billion spending power — how much spending money they have, where it comes from, and what they spend it on.
Learn their media preferences (yes, they still love radio) and what they do when they aren't listening/watching/surfing/texting.
Find out how and where they spend their down time.
Teen Spending And Influence provides original analysis of hard data from over 85 sources and:
- Immerses you in the teen lifestyle so you can follow the lead of teen-preferred retailers such as Nike, Old Navy and Aeropostale
- Shows you how successful brands earn teen loyalty
- Clues you into rapidly shifting trends in post-recession teen shopping behavior
- You get the numbers you need when crafting teen-targeted marketing programs; developing tie-in opportunities for advertisers, retailers, and manufacturers; and for securing internal resources.
Teen Spending And Influence takes you deep inside today's teens delivering the data and insight that will guide you to the right decisions about what, how, when and where to market to teens. You'll discover:
- How much spending money they have, where it comes from, and what they spend it on
- Media preferences (yes, they still love radio) and what they do when they aren't listening/watching/surfing/texting
- How and where they spend their down time
- Rapidly shifting trends in post-recession teen shopping behavior
- How successful brands earn teen loyalty
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Teen Spending & Behavior
North American Summer Youth Culture Study 2010 - 'Back-to-School'
North American Youth Culture Study 2009
Profiles Of The U.S. Online Shopper
Attitudes and Behavior of Males 18-24 in the United States 2007
Spending Power of the Teen Consumer in the United States
Family Purchases: Kids as Influencers in the United States 2010
Consumer Spending Update: Mid 2009
Youthscape Core Report Q3: 2011
Youthscape Report Q4: 2011
|
|
|
|
