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OLED Lighting Products and Market Strategies
NanoMarkets, March 2010, Pages: 98
We are getting the first glimpses of how major OLED and lighting firms plan to bring OLED lighting to market and what their longer-term product and market strategies will be. With this in mind, the following report provides clients with the first-ever, full guide to the activities and thinking of the firms that will shape future OLED lighting markets.
This report is based on extensive interviews with leading manufacturers and materials suppliers active in this space, along with NanoMarkets insider knowledge gleaned from its four years of experience covering the OLED lighting space.
In this report, we provide profiles of the major OLED lighting firms, as well as descriptions of these companies' current and future product offerings. Each of the company profiles contains the following:
(1) current and future products, including current thinking on product designs;
(2) pricing and pricing strategies;
(3) markets targeted and views on how OLED lighting will compete with other lighting technologies;
(4) future marketing and supply chain strategies for OLED lighting products;
(5) favored approaches to manufacturing (including the likelihood of outsourcing); and (2) our assessment of each firm's strengths and weaknesses.
From this new report, you will ascertain where the major OLED players see their greatest opportunities and which companies will likely be the winners and losers in the OLED lighting space, as assessed by NanoMarkets. This report will be essential reading for all firms planning to become involved in this space as well as investors who want to understand the strengths, weaknesses and strategies of the current generation of OLED lighting suppliers.
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