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In-Dash Navigation Systems Market 2009-2013
Infiniti Research Limited, Feb 2010, Pages: 19
In-Dash Navigation is a Geographical Positioning System (GPS) navigation unit that is built into the dashboard of the vehicle. It offers navigation along with a raft of audio/video functions such as CD/DVD, MP3, hands-free cellphone via Bluetooth, and satellite radio. The navigation maps are loaded via DVD or hard disk.
In-Dash Navigation Systems were first introduced by premium vehicle manufacturers in their top-end models. However, with the gradual decrease in price, non-premium vehicle manufacturers have also started offering these systems in their vehicles. The demand for navigation service along with the low penetration level is driving the growth of this market. Further, improvement in technology has greatly increased the precision level of GPS devices; thus, promoting the growth of the In-Dash Navigation Systems market. Further, the tough economic condition in 2008, coupled with the drastic fall in the Average Selling Price (ASP) of traditional PNDs, have forced conventional PND manufacturers to enter this market. These manufacturers are forming partnerships with Original Car Equipment Manufacturers to offer low cost In-Dash navigation solutions to customers.
The emergence of alternate navigation systems has compelled the In-Dash Navigation System vendors to increase their value proposition and improve the information presentation by launching new products with enhanced features. Thus, the vendors are incorporating new product features like automatic speech recognition, digital camera, radio, and TV into the standard In-Dash Navigation Systems. For example, TomTom has recently launched GO I-90, an integrated navigation infotainment device, which integrates navigation and radio solution.
The report by TechNavio Insights forecasts the size of the Global In-Dash Navigation Systems market over the period 2009-2013. It segments the market into three geographic regions: Americas, APAC and EMEA; representing the market size and forecast for each of these regions. Further, it discusses the key market trends, drivers and challenges of the Global In-Dash Navigation Systems market and profiles some of the key vendors of this industry.
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