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Global Collaboration in SaaS Market 2009-2013

Infiniti Research Limited, March 2010, Pages: 23


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Software-as-a-Service (SaaS)- based Collaboration is an on-demand tool, delivered through the Web as a SaaS application. These collaboration services use Web-based social technology platform for communicating, sharing, and managing the business teams. Hence, the daily work activities are carried out online from any place, at anytime. Thus, collaboration software can be accessed from the Internet through a standard Web browser and deployed as a hosted service.
With integration of computing software as a Web service, the SaaS based Collaboration is increasingly becoming popular. With this, the service providers can support a large number of customers with a single collaboration software. Further, the SaaS based Collaboration model provides flexibility at low-cost, which enables customers to focus more on their core business. Moreover, it eliminates the need for time consuming patches and updates in the software.
Even though the global economic slowdown has had an impact on IT-driven collaboration projects, there remains an opportunity for the growth of business-driven collaboration projects through the SaaS- based Collaboration. The companies looking for the expansion in the new markets are provided with dynamic scalability, so that they can easily adopt and expand their businesses. Moreover, the restricting IT budgets of the credit crunch enterprises and small & medium companies are opting SaaS- based Collaboration as a cost effective alternative by making installment based payments. Further, most of the IT companies are channelizing their product portfolio and introducing new service offerings through the SaaS- based Collaboration model.
The SaaS- based Collaboration application providers (such as Independent Software Vendors) are looking for opportunity to deliver their existing software applications in new or the existing markets. For example, the emerging countries such as India and China are providing the potential markets. Further, new areas include small and medium size businesses, which do not have the expertise or capital budget to purchase, install, and manage application. Moreover, these new customers are offered with flexible payment modes that include subscription with recurring fee, transaction based pricing, and ad-based revenue (or pay per click).
The report by TechNavio Insights forecasts the size of the Collaboration in SaaS Market over the period 2009-2013. Further, it discusses the key market trends, drivers and challenges of Collaboration in SaaS Market, and profiles some of the key vendors of this market.



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