Mobile Commerce Market in U.S. 2009-2013
- Published: March 2010
Mobile Commerce or M-commerce is defined as the buying and selling of goods and services through mobile devices. It is the ability to conduct wireless commerce transactions using the applications available in mobile devices.
The devices used for M-commerce mainly include mobile phones and Personal Digital Assistants (PDA). Some of the major products and services available through M-commerce are mobile banking, mobile trade services, mobile marketing and advertising, mobile ticketing, mobile vouchers, coupons and loyalty cards, content purchase and delivery, location based services, information based services, and mobile purchases.
Mobile Commerce has penetrated almost all the sectors in Korea including transportation, retail, hospitality, finance, government, etc. Thus, the telecom operators, financial institutions, product & service vendors, and software & content providers are collaborating among themselves to leverage the growing M-commerce opportunity. This enables them to ensure smooth functioning of the technology. Moreover, with the service providers, mobile operators, and phone manufacturers introducing new mobile commerce and payments applications, a further
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1. Introduction
2. Market Size and Forecast
3. Mobile Subscribers Growth in Korea
4. Mobile Market in Korea, Operator's Market Share
5. Market Trends for Mobile Commerce Market in Korea
6. Market Drivers for Mobile Commerce Market in Korea
7. Market Challenges for Mobile Commerce Market in Korea
8. Vendors
9. Related Reports in this Series
List of Exhibits:
Exhibit 2.1: Mobile Commerce Market in Korea Size and Forecast 2009-2013 (In $million)
Exhibit 3.1: Mobile Subscribers Growth in Korea Size and Forecast 2009-2013 (In $million)
Exhibit 4.1: Mobile Market in Korea, Operator's Market Share
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