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Global Touch Screen Display Market 2009-2013

Infiniti Research Limited, March 2010, Pages: 23


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Touch Screen displays are such screens that are sensitive to the touch of a finger or stylus. Touch Screen sensors are mounted on top of a display screen, which acts as a physical user interface. The user can feed inputs to various devices through the display screen itself, thus negating the need of an external input device.

Touch Screen displays were developed more than 40 years ago, but mass commercial usage started in the market, only in the last 15 years. These displays require human interface, whether it used in the industrial, commercial or consumer market. Presently, the Touch Screens market is being driven by a high demand from the consumer applications like smart phones and PDAs.

New technologies like touch screen displays, projected interfaces and voice recognition are rapidly replacing switches and keyboards in computing devices. These new technologies are increasing efficiency and convenience, thus, being adopted by business and enterprise. For instance, such displays are being adopted by the Smart Phones and PDA industry. They are also being readily integrated into hand-held and vehicle mounted computers. Touch screen displays are replacing keypads, which are vulnerable to dirt and dust. With repeated outdoor use, keys get harder and are to be pressed more than once for a single function. Moreover, the keys in such mobile computing data capture devices are miniscule, which is a major irritant for users while moving or driving a vehicle. However, with the Touch Screen display technology, users can now have a large user friendly interface, which is easier and faster to use, and navigate. Further, a larger display screen also provides a better web browsing experience. Thus, devices like PDAs and vehicle mounted computers have adopted this technology, and are proving to be one of the major drivers for the market.

English is a requisite to operate many input devices. However, this leads to many difficulties. For example; in Asia, English is not very popular, and often countries have more than one language being used by its citizens. Thus, for input devices, it becomes difficult to represent even a fraction of the common Asian characters on a QWERTY-style keyboard. As a result, technologies that could help the population interact using vernacular languages have been readily accepted in this region. Touch screen display devices is one such example, which allows the use of vernacular languages, as input with the help of stylus has been successful in this market.

This report by TechNavio Insights highlights the current and future market potential of the Touch Screen display. Further, it discusses trends, drivers, growth inhibitors. It also profiles a few major vendors in the market.


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